Music video

RISING STAR PAULA JIVÉN SHARES MUSIC VIDEO FOR ‘BREAKING UP WITH A FRIEND’

Photo credit: Eveline Johnson

Rising Swedish pop singer/songwriter Paula Jiven released the official music video for “Breaking Up With a Friend” the last single from his debut EP The duality in mein May through Universal Music Sweden. The skillfully executed single, which recently premiered with Vogue Scandinaviatalk to Paula falling out with her best friend and the heartache that followed. During this time, the “Breaking Up With a Friend” video show leftovers from her childhood, incorporating snapshots of iconic early-to-mid-2000s animated series she grew up watching, including Phineas and Ferb and Danny Phantom as well as video games she played like Bolibompait is Drakens Varld.

WATCH THE VIDEO FOR “BREAKING UP WITH A FRIEND” HERE

“The video takes place in the archipelago of my hometown, where I spent all my summers growing up”, Paul shares. “It’s filled with references to a mini-me like TV cuts and I try to emphasize the song’s connection to my late childhood. The video is directed by my friend SJD, and the recording spans actually over several months in Gothenburg and Paris. The wacky montage is meant to visualize the production of the song, and the skeleton in the boat, well that’s the ex-friend!”

Talking on the track, she grows, “’Breaking Up With A Friend’ is one of the best writing experiences I’ve ever had, and I think you can hear it. Listening is quite a ride from beginning to end with a, dare I say, remarkable production by my best friend Åke Olofsson, with changes in tempo, changes in language and this story of a friendship that dissolves in background. Paul adds, “I think it took maybe two or three days, which rarely happens to me. On the surface, the lyrics reflect the title with a clear plot and heartbreaking emotions. But what I don’t say is how, with this friendship, my childhood also ended.

At just 18 years old, Paul has already cultivated a truly singular artist’s voice, a voice that defies all odds for the benefit of his most playful and daring instincts. Create original and haunting pop music with each song from his radiant imagination, “Breaking Up With a Friend” joins previously released singles someone always knows“, say that“, and what are you hungry foron his next EP, The duality in me. The EP encapsulates the songs Paul writing since her teenage years, marking the end of one era and the beginning of the next as she creates a world of sound all her own. Since he started, Paul raised more than 1 million total streamsearly media support from BBC Radio 1, Vogue Scandinavia, Notion, and Weightas well as more 31 million views and 200,000 subscribers on ICT Tac.

Growing up in Gothenburg, Sweden, Paul discovered her fascination with music as a child, taking up the violin at just three years old and developing her multi-dimensional musicality over the years by learning the piano and singing in the church choir. In 2018, at the age of 13, she performed on Sweden has talent and won the coveted golden buzzer, which was only the beginning of his musical career. Since appearing on the show, Paul worked with acclaimed co-writers and producers in Stockholm and Los Angeles, carefully crafting the delightfully composed yet unpredictable sound that defines his music today. In addition to winning his contract with Universal Music Swedenshe also recently signed with a legendary booking agent Tom Windy (an industry veteran known for developing the touring careers of superstars like Billie Eilish and Lorde). With The duality in me, Paul reveals her supreme gifts as a storyteller and the tremendous power of her captivating voice, solidifying her as an artist to watch.

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