Music video

Niki shares a single, “Before” and a music video

Today, Jakarta-born, Los Angeles-based singer-songwriter and producer NIKI unveils her new single and accompanying video for “Before.” The track is the lead single from her forthcoming album, Nicole. NIKI first announced the album on their social media pages earlier this week – read more HERE.

Stream/download the track HERE.

Watch the music video HERE.

The reflective disc is tinged with nostalgia and sees NIKI longing for a past relationship that ended and struggling to navigate her feelings and how to let go. The track’s reverb-infused and scaled-down production highlights NIKI’s lyrical ability to evoke strong emotions and sentimentality through his music.

“Before” continues to see NIKI shine as she revisits her singer/songwriter roots through her authentic storytelling as seen on previous singles like “Split” released late last year.

In the accompanying music video, NIKI flies across the world to the United States in an effort to rekindle a relationship, but something goes wrong. The video is directed by Isaac Ravishankara and features Indonesian-American actor Peter Adrian Sudarso alongside NIKI.

On the track, NIKI says “‘Before’ is the unresolved ending to my very first love story. I wrote it as a way to create the kind of conclusion I never had. I also think it It’s ironically poetic to open this new chapter by telling you how it ends first. I’m so proud of it, and I can’t think of a better song to introduce the ultimate breakup album I still have. dreamed of going out but haven’t…until now.”

The release of “Before” comes hot on the heels of NIKI’s unforgettable performance at Coachella in April, where she became the first Indonesian artist to perform at the festival, alongside Rich Brian. NIKI will follow up her Coachella appearance with a performance at 88rising’s Head in the Clouds 2022 festival in August at Brookside at the Rose Bowl. NIKI previously performed at the Head in the Clouds 2021 festival last November with a stunning set that won acclaim from MTV, Flaunt and The AV Club who hailed her as a “fucking superstar”. Watch his full performance at the festival HERE.

Most recently, 88rising and NIKI collaborated with Honda on a new documentary series that captured his journey to Coachella, chronicling his time leading up to his dazzling performance. 88rising is the first Asian music media partner to collaborate with Honda on its music program. The documentary series presented by Honda highlighted various firsts for NIKI – from chronicling her first performance at Coachella to viewing her journey in her first car, a 2022 Honda CR-V Hybrid, capturing this moment full circle – while also celebrating its Indonesian heritage, as both episodes were released last month during AAPI month. Watch Episode 1 HERE and episode 2 HERE.

To date, NIKI has accumulated over 1.8 billion streams across all platforms. His hit single “Every Summertime” from the soundtrack to Marvel’s Shang-Chi and the Legend of the Ten Rings recently went viral and currently has over 220 million streams and escalations. The track, written and produced by NIKI and her longtime collaborator Jacob Ray, is an exuberant love song with a sound reminiscent of classic R&B and soul. Broadcast the track HERE.

The aforementioned “Split” comes from the upcoming collaboration album Head In The Clouds 3, 88rising’s groundbreaking third installment of the world-building effort that brings together emerging artists from East to West. A retro slow-motion, with steel guitar and NIKI’s sweet rasp, “Split” sees the 23-year-old’s artistic strength recount the pain of feeling torn between two worlds and two homes. Like all his beloved songs, “Split” leaves its mark. Listen to “Split” HERE.

ABOUT NIKI

With over 1.8 BILLION+ streams to date, 23-year-old NIKI has slammed the door to pop stardom conventions by writing, recording and producing her music on her own. Born in Jakarta and based in Los Angeles, NIKI has captured the attention of audiences around the world, earning praise from Billboard “as one of the brightest rising stars”. Gaining wide critical acclaim since her breakthrough EP, “Zephyr”, and her debut album, “MOONCHILD”, NIKI has cultivated fans around the world with her expressive voice, personal songwriting and genre-blending artistry, becoming a vibrant symbol of – and a champion of – a generation of Asian musical artists.

NIKI’s debut album “MOONCHILD” was released on September 10, 2020 and currently has over 172 million streams so far. Complex called MOONCHILD “a comprehensive offering reflecting the Indonesian singer/songwriter/multi-performerthe instrumentalist’s growth and abilities.” iD shared that NIKI’s storytelling on MOONCHILD was “something we can only aspire to do.” and more.

More recently, NIKI’s song “Every Summertime” which appeared on Marvel, Shang-Chi Legend of The Legend Ten Rings Official Soundtrack landed on Spotify’s Today’s Top Hits and Pop Rising among others and has been streamed over 200 million times. in the world. She was also the first Indonesian artist, alongside Rich Brian, to take the stage at Coachella. She is also currently the face of the Guess Originals Spring campaign.

With her Indonesian heritage central to her story, she feels “a social responsibility to represent Asian artists, especially as a role model for girls.” For aspiring Asian and Asian American talent aiming to break cultural norms and overcome underrepresentation in the music industry, NIKI proves that the highest dreams are indeed within reach.

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