Music video

Kendrick Lamar’s new music video made him become more black stars

After a five-year hiatus, the 34-year-old rapper Kendrick Lamar surprised fans with a new song release. The five-minute song titled ‘The Heart Part 5’ was released on Sunday night and accompanied by a music video that saw Lamar’s face transform into five famous black men who have made headlines or been embroiled in controversy. .

Celebrities he transformed into included Nipsey Hussle, OJ Simpson, Will Smith, Kobe Bryant and recently convicted Jussie Smollett.

Keep reading to learn more about the video and Lamar’s upcoming studio album.

The music video

The video opened with the line, “I am. All of us.” in the beginning. It then showed Lamar rapping as himself with a brown background behind him before revealing different faces. He transforms first into OJ Simpson, then into Kanye West, then into Jussie Smollett then into Will Smith. The rapper takes a moment before transforming back into late basketball icon Kobe Bryant and finally the late rapper Nipsey Hussle.

Each face change had a meaningful lyric or line specific to the Black celebrity identity experience he was wearing at that time.

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For OJ Simpson, the rapper sings the story of a black man living a fairly privileged life, sheltered from the experiences that many black people go through. He sings, “I said I’d do this for my culture, so you know what a — a look in an armored rover looks like.

When switching to rapper Kanye West, he is referring to the rappers’ alleged bipolar disorder.

Kanye West at the Ritz Hotel during Paris Fashion Week.
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It should be noted that the last two face changes he makes in the music video are those of two deceased stars.

Fans thought the song’s lyrics at the end showed Lamar rapping from Hussle’s perspective with his rap style and beat as a major homage to the rapper.

Lamar twice transforms into the Hussle in the music video and also sings about events related to the late rapper, with lyrics alluding to his death and the well-being of young black children that reference future leaders.

“And in my neighborhood, may good prevail Make sure these babies and these leaders get out of jail.

“…And I can’t blame the hood the day I was killed. You had to see it, it’s the only way to feel…”

Nipsey Hussle is spotted leaving a Grammy party with actress Lauren London at the Delilah club
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In the video, Lamar stood on the left side of the screen and danced in a hoppy fashion. Fans on Twitter thought Lamar represented a heartbeat by this move since the song was titled “The Heart.” They also applauded his creativity.

This surprise song came before the release of “Mr. Morale & The Big Steppers”, Lamar’s album, which is due out in a few days. It will also be his fifth studio album and is highly anticipated by his fans.

Kendrick Lamar announced his album

Ahead of releasing “The Heart Part 5,” Lamar previously told fans that he planned to release his long-awaited album last month. This was seen in a document he published on “oklama”, the star’s encrypted website.

The document read: “The following statement was released today by oklama, through its company pgLang at 11:00 a.m. PT in Los Angeles, California.” The document came from “The Language Enterprises” and revealed the release date and title of the album. He continued, “All factual information for this release will come directly from this source only.”

Kendrick Lamar presents the DAMN.  collection at the new NOUS concept store in Paris.
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Lamar also thanked fans for waiting so long to hear the album by adding “Appreciate your patience” at the bottom of the document. This website was the same as Lamar posted news of his upcoming and then untitled project in August 2021. He explained to fans that this record would be his last with Top Dawg Entertainment, his longtime record label. This followed the start of phLang, his own company, which he co-founded with his manager, Dave Free.

He was proud of TDE

The star was proud to have worked with TDE, as he expressed to fans about the album in his speech. He explained that there were ups and downs, but the best thing was to form a “brotherhood” with the members of the record label.

“As I produce my last TDE album, I feel joy to have been part of such a cultural imprint after 17 years,” he said. “The struggles. The success. And above all, the Brotherhood,” he continued. He then added a word of prayer calling on “The Most High” to “continue to use Top Dawg as a vessel for creators candid,” “as I continue to pursue my life’s calling,” he added.

“There is beauty in completion. And always have faith in the unknown,” he continued in his letter. He ended by thanking the fans for sticking with him. “Thank you for keeping me in your thoughts. I prayed for all of you. See you soon.

Kendrick Lamar’s latest project won him five Grammys

“Mr. Morale & The Big Steppers,” is almost here and fans can’t hide their excitement for the project as the rapper has been off the stage for quite some time now.

Lamar’s last studio album was DAMN five years ago in 2017. Upon its release, several songs from the album, including “DNA”, “Humble” and “Loyalty”, topped the music charts for many weeks. .

Kendrick Lamar
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It won Lamar a Pulitzer Prize for Music, becoming the first non-classical or jazz work to receive the award. It also won a Grammy Award for Best Rap Album of 2018 and awards in four other categories.

His chart-topping song “Humble” also held the record for being the only rap song to sell over one million digital copies in 2017. It was also certified seven times platinum in the United States. United.