Alesso and Katy Perry have released the sizzling official video for their acclaimed single, “When I’m Gone.”
With a robot pet on her heels, Katy ventures into a futuristic industrial factory where she gives a kinetic dancefloor banger performance, accompanied by a troupe of dancers. She is joined in the control room by Alesso as the song turns into a dizzying frenzy. Global superstars shot the video in Los Angeles with director Hannah Lux Davis (David Guetta, Marshmello, Doja Cat).
Released at the end of December via 10:22 PM / Astralwerks / Capitol Records, “When I’m Gone” is the very first collaboration between the iconic GRAMMY-nominated dance producer / artist and the pop superstar, elite RIAA Club of 100 million certified songs.
In another first, the official video for “When I’m Gone” premiered last night at halftime of the 2022 College Football Playoff National Championship with Georgia v Alabama – marking the only time ESPN has never released a world clip in a live broadcast on its networks. Ahead of today’s game, “When I’m Gone” was featured on college football programming and on ESPN studio shows such as SportsCenter, College GameDay, Bowl Games and Semi Final Games.
“The National Championship is the perfect step to inject groundbreaking music into our broadcast,” said Laura Gentile, executive vice president, business marketing, Disney Networks and ESPN. “Collaborating with world-renowned artists Alesso and Katy Perry to create a great halftime experience for fans only adds to this cultural moment. “
“We are delighted to have the Alesso and Katy Perry music video premiere in a one-of-a-kind campaign with ESPN,” said Gabriela Henriques, Director Creative Sync & Sports Marketing at CMG. “It’s a great example of the synergy between music and sport and how intertwined they are in today’s culture. There is no better event than the National Championship halftime. college football to start a song like “When I’m Gone”. “
Katy is no stranger to major college football; she was the 2014 College GameDay guest coach for the Alabama-Ole Miss game. She notes: “When it comes to my clips, we all know I love to push the boundaries and myself, and create unique opportunities for my fans to see them. ESPN and especially College GameDay hold a special place in my heart. , so partnering with Alesso became the first artist to release a global music video as part of a live event on ESPN, which made for a perfect and natural pairing. “
“I’m so excited that ‘When I’m Gone’ is finally out. We’ve been waiting all year to share it with all of you,” Alesso said. “I’m honored to collaborate with Katy on such an amazing dance record, and with ESPN to become the first artists to create our music video for the National College Football Playoffs halftime music video. I loved working with her and thinking about that song and that video came out super special. “
The hypnotic club-banger has amassed over 10 million streams in less than a week. Rolling Stone hailed “When I’m Gone” as “a space electro-pop dance track” and Billboard hailed “the propulsive jam house.” NYLON predicted, “Another year of EDM cruises will be fueled by Katy Perry and Alesso’s electrifying new breaking trail. Katy performed a special medley of “When I’m Gone” / “Walking On Air” for CNN’s New Years special. Watch the clip, which was shot during his “PLAY” residency at Resorts World, Las Vegas, here. Alesso also rang in 2022 with fans, performing two shows in Miami on New Years Eve and headlining Omnia Las Vegas on New Years Day.
Katy Perry has racked up a total of 50 billion streams as well as worldwide sales of over 48 million adjusted albums and 135 million tracks. She has over 40 million monthly listeners on Spotify with over 20 million subscribers on the platform. Her 2019 single, “Never Really Over,” from her latest album SMILE, is certified platinum and was the biggest streaming launch of Katy’s music career. SMILE’s release in 2020 has sold over 1.25 million adjusted albums, with nearly two billion combined streams to date. Views of her 2013 video “Roar” and 2014 “Dark Horse” recently surpassed three billion views, making Katy the first female artist to reach that milestone. Katy’s 2015 Super Bowl performance is the highest rated in event history. She is one of only five artists in history to surpass 100 million certified units with their digital singles – and the very first Capitol Records recording artist to join the elite RIAA 100 Million Certified club. Songs.
In addition to being one of the best-selling musical artists of all time, Katy is an active activist for many philanthropic causes. In 2013, Katy was appointed UNICEF Goodwill Ambassador and used her powerful voice to ensure every child’s right to health, education, equality and protection. Katy has also been an LGBTQ + equality champion and has received numerous awards for her work, including the Trevor Project’s Hero Award in 2012, the National Equality Award from the Human Rights Campaign in 2017, the amfAR Courage Award in 2018 and Variety’s Power of Women distinction in 2021.
Watch the new clip here: