Music video

Flo Milli unveils the music video for “PBC”

Flo Milli released the music video for “PBC.” The new visual was directed by Amber Park (Sabrina Carpenter, Lil Yachty, Chloe X Halle, Ty Dolla $Ign, Camila Cabello, and more).

With over half a billion streams to date, 22-year-old Alabama-born rapper Flo Milli has taken the internet by storm during her short rise. Releasing her first official track “Beef FloMix” on her SoundCloud in late 2018, she went viral in early 2019 on TikTok, marking her smash hit and she hasn’t let up since. Posting tracks and visuals throughout 2019, she followed up with “In The Party” which has been streamed and viewed nearly 200 million times worldwide.

Known for her bubbly delivery and aggressive bars, in July 2020 she again took the internet by storm with the release of her debut mixtape, Ho, Why Are You Here? On the project, Flo exudes an unabashed confidence and empowers women with her shared experiences in her music, making her a relatable youthful figure.

Standout tracks from the project include SWV sampling “Weak” and “May I.” The mixtape received strong critical support when it was released on the covers of Spotify’s “Feelin Myself” playlist and Apple Music’s “On Repeat”, as well as two Spotify New Music Friday billboards l ‘last summer. She has received rave reviews in the press from New York Magazine, Pitchfork, Rolling Stone, Complex, FADER and NYLON, with many calling her the next rapper to break through and coining Ho, Why Are You Here? as one of the best projects of 2020.

2021 turned out to be another amazing year for Flo Milli. Following the success of her 2020 mixtape Ho Why Are You Here?, she kicked off the year as a Spotify RADAR artist which was launched with her Kenny Beats produced single “Roaring 20’s”, Fiddler on The Roof.

Adding to her accolades, she went on to be nominated for Best New Artist at the BET Awards and Best Breakthrough Song at the MTV VMAs for her feature on Baby Tate’s “I Am.” Flo’s two verses to “I Am” on Yung Manny’s “Clap For Em'” had huge moments on TikTok in 2021, with more than 4 million videos created with the sounds combined. She has performed at many major music festivals throughout the year including Lollapalooza, Rolling Loud Miami, Firefly and more.

More recently, Flo returned, ushering in a new era where she plans to pay homage to her favorite pop culture moments with powerful black women, releasing “Ice Baby” with a vignette reenacting Flavor of Love. This coincided with a performance by COLORS when it was released.

Along with her latest single “PBC” (Pretty Black Cute), she shared an iconic Tyra Banks moment from America’s Next Top Model and artwork that was a nod to the popular JET Magazine “Beauty of The Week” series. With this creative vision, Flo is currently preparing her debut album, which is scheduled for release this spring via RCA Records.

Watch the new music video here: