Music video

BLACKPINK Releases New Song “Pink Venom”: Watch Viral Clip

NOIRPINK dropped their provocative new song “Pink Venom” and accompanying music video on Friday, officially kicking off the countdown to their upcoming album, “Born Pink.”

Talk withjournaliststhe group – which includes members Jisoo, Jennie, Rosé and Lisa – dove deep into what their new single stands for.

“Since the title of our album is ‘Born Pink’, we wanted to convey our identity in the song as much as possible,” Jennie said. “Since ‘rose’ and ‘venom’ have conflicting images, we thought they reminded us a bit.”

“Our name is BLACKPINK and contradiction is our charm – we wanted to show it. It’s pink venom, adorable poison, these are the words that express us the most,” she added, noting that the song captures the “essence” and “confidence” of the group. “

She noted that while some fans are “concerned that we’re drifting away from who we are…we think that’s the most distinct and clear way to represent us.”

The group also launched the #PinkVenomChallenge on YouTube, designed to kick off a global dance party by encouraging fans to show off their best moves to the new single via YouTube Shorts.

BLACKPINK’s lead dancer Lisa talked about the “powerful” choreography in the video. She specifically pointed to the “fang dance,” which is about to become a new TikTok dance trend.

“We visualized a fang with our hands, which most intuitively expresses the ‘Pink Venom’ concept; anyone can follow it easily,” she said.

The “Pink Venom” video is already a smash hit with fans: at the time of posting, the video had amassed over 62 million views on YouTube alone.

Despite BLACKPINK’s growing popularity – they are the most followed musical act on YouTube, with 76.5 million subscribers – Rosé said their priority is their music.

“Rather than breaking records, we really focused on our new songs,” she said.

“Born Pink” arrives on September 16, and BLACKPINK goes on tour on October 15.