Music video

Behind the Scenes – Billboard

J-Hope uploaded his first-ever Instagram Reel to give fans a behind-the-scenes look at the making of his new “Arson” music video.

The BTS rapper, who just released the solo studio album jack in the box while the band takes a temporary break, sat down to discuss the music video concept and share a glimpse of its impressive set and special effects.

“A lot of things are set on fire, leaving ashes behind,” J-Hope said of the artistic vision behind the song’s visual.

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“The theme is visualized from this outfit,” he noted. “Overall, I plan to capture the message of this song with this music video.”

“Since I was young, I have worked with sparks of passion. And I thought these sparkles were the right material for it. That’s why I chose fire,” J-Hope explained.

In the clip – which has had over 34 million views – he then turned the conversation to his new album as a whole.

J-Hope said, “I put a lot of effort into this album. I tried to show my true colors there. I tried a lot of new things too. As you listen to my album, I hope you will see this new side of J-Hope and enjoy it.

The song, which just arrived via Big Hit Music with the album’s release this week, was preceded by lead single “MORE” on July 1.

Watch the behind-the-scenes clip of “Arson” below.