Music video

Bad Bunny breaks the internet with his music video for “El Apagón”

As one of the biggest stars around, Bad Bunny continues to use his massive platform for good. He premiered the music video for “El Apagón” today (September 16), which includes a documentary about the struggles the Puerto Rican people are currently facing on the island.

Bad Bunny’s Music Videos A Verano Sin Ti are still being rolled out. Recently, he dropped the Elvis Crespo-inspired visual for “Neverita» and the videos of his monster hits « Me Porto Bonito » and « Tití Me Preguntó ». Now “El Apagón,” steeped in political house music, is next.

“El Apagón” is a Puerto Rican anthem. With the song both celebrating the culture of his people and criticizing modern colonialism, he uses the music video to put more eyes on what is happening on the island. In the music video, Bad Bunny hosts a party in the streets of Puerto Rico. In Benito’s shots, the Puerto Rican flag is sky blue, which is a pro-independence variant of the flag.

After the music video, there is a nearly 20-minute documentary titled “Aquí Vive Gente” by Puerto Rican journalist Bianca Graulau. The documentary covers the displacement of Puerto Ricans on the island, focusing on how neighborhoods have gentrified under Acts 20 and 22.

Overall, the response from Puerto Ricans online is that non-Puerto Ricans should watch the documentary to learn more about the injustices happening on the island. On Twitter, one fan wrote:If you’re a Bad Bunny fan but don’t care what’s going on in Puerto Rico you’re a fucking fraud and part of the problem even if you’re another Latina person.” Fashion Editor Refinery29 Frances Sola-Santiago added, “Bad Bunny continues to cede its platform to Puerto Rico’s issues. […] A mis amigues no-puertorriqueñes, este video es lectura asignada.

Last week, Bad Bunny’s A Verano Sin Ti the album returned to No. 1 on the Billboard 200 chart. The LP became the first in history spending its first 18 weeks on the chart in the top two spots.

Watch the music video for “El Apagón” and the following documentary below.